Introducing Hundur’s Crunch Dog Treats & Thinkers Sticks Singles

Introducing a NEW line of Plato Pet Treats and an UPGRADE to our Thinkers Sticks Treats

FRESNO, CALIF. (JULY 15, 2015) – On a mission to deliver innovative, highly-palatable, single source protein treats that dogs love, Plato Pet Treats announced Hundur’s Crunch® – a market-first formulation of scaly texture, unique shapes and scalable sizes that are loaded with 100 percent Icelandic cod and red fish. These all-natural treats consist of multiple layers of fish skin that provide dense, crunchy bites dogs savor and pet parents love because of the natural sources of Omega 3 and 6, as well as overall skin, coat and dental health benefits. In response to customer feedback, Plato Pet Treats also introduced a single stick packaging option for its signature Thinker Sticks® line to ensure dog owners have a selection of all-natural treats for their canine best friends at a more affordable price point.

“Consumers are savvier than ever and only want the freshest, most nutritious, all-natural pet foods for their four-legged family members,” said Aaron Merrell, co-founder and co-owner of Plato Pet Treats. “Because of this demand, we developed Hundur’s Crunch and made Thinker Sticks Singles available so that dog owners have a go-to, gold-level training treat that they can confidently reward their best friend with every day.”

Hundur’s Crunch and Thinker Stick Singles treats consist of largely novel proteins and not a mix of different meats – which are especially good for dogs with skin issues, allergies and food sensitivities. Both products are ideal for dogs of all ages and sizes. Unlike other treats that are loaded with fillers and packed with calories, each Plato Pet Treat ingredient can be traced back to its original source. The tail-waggin’ treats do not contain sugar, molasses, maple syrup, corn, wheat, grains, additives, colors or GMOs.


Thinkers Sticks Singles

About Hundur’s Crunch

The latest grain-free treats from Plato, come in three varieties – Jerky Fingers, Jerky Minis and Jerky Rolls – are 100 percent natural pure Icelandic fish. The MSRP for these scaly treats is $5.99 per 3.5 oz. pack.

About Thinker Stick Singles

Thinker Sticks come in three varieties as well –Salmon, Chicken and Duck – and are now available in a single stick pack (one treat) via online retailers and at independent pet food stores worldwide for a MSRP of $1.99. Thinker Sticks are also available in 10 and 22 oz. bags. Like all Plato Pet Treats, Thinker Stick Singles are free from added sugars, artificial preservatives, by-products, artificial colors, protein-meals, soy, wheat, corn, fillers, freeze-drying, and made in-house by Plato Pet Treats with local and responsibly sourced ingredients.

Plato Pet Treats are available through online retailers and at independent pet food stores worldwide. More information on the entire Plato Pet Treat product line can be found at or

About Plato Pet Treats

To meet the need for a truly healthy and safe treat alternative for dogs, Plato Pet Treats formulated a series of all-natural treats and supplements, including Plato Pet Treats Hundur’s Crunch®, Plato Pet Treats Small Bites®, Plato Pet Treats Real Strips®, Plato Pet Treats Wild Alaskan Salmon Oil®, Plato Pet Treats Thinker Sticks®. Family owned and operated, all Plato Pet strips, sticks and bites treats are slow-roasted in-house in Fresno, Calif. Unlike most pet treats, each ingredient can be traced back to its original source. Only fresh vegetables and meat ingredients are baked in the organic-certified facility – the Plato Way. More information on the entire Plato Pet Treat product line can be found at or

Media Contacts

Heather Wilkins (714-926-5230) /

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